Frank Bergon '61 presents Two-Buck Chuck & The Marlboro Man: The New Old West

Posted: February 5, 2019

Frank Bergon’s astonishing portrayals of people in California’s San Joaquin Valley reveal a country where the culture of a vanishing West lives on in many twenty-first-century Westerners, despite the radical technological transformations around them. All are immigrants, migrants, their children, or their grandchildren whose lives intertwine with the author’s, including several races and ethnicities: Chicanos, Mexicans, African Americans, Italians, Asians, Native Americans, Scots-Irish descendants of Steinbeck’s Okies, and Basques of the author’s own heritage.

Bergon presents a powerful array of rural and small-town Westerners who often see themselves as part of a region and a way of life most Americans aren’t aware of or don’t understand, their voices unheard, their stories untold. In these essays, Westerners from the diverse heritage of the San Joaquin Valley include California’s legendary Fred Franzia, the maker of the world’s best-selling Charles Shaw wines dubbed “Two-Buck Chuck,” and Darrell Winfield, a Dust Bowl migrant and lifelong working cowboy who for more than thirty years reigned as the iconic Marlboro Man. Their voices help us understand the complexities of today’s rural West, where Old West values intersect with New West realities. This is the West (and America today)—a region in conflict with itself.

Purchase online at:

https://www.amazon.com/Two-Buck-Chuck-Marlboro-Man-West/dp/1948908069

Related Articles

  • Frank Bergon '61 presents Two-Buck Chuck & The Marlboro Man: The New Old West

    Posted February 5, 2019

    Frank Bergon '61 presents intimate portraits of residents of California’s San Joaquin Valley, including Bellarmine alumnus, Fred Franzia '61, and real-life Marlboro Man Darrell Winfield, in the process revealing continuities between the Old and New West.

  • Alumni Promote Movember Movement

    Posted November 29, 2018

    Rob Carlmark, from ABC10, talks with George Shannon IV '09 and his grandfather, George Shannon Jr '55, about the importance of the Movember movement. It's so great to see Bellarmine alumni continuing to live out the motto of being "Men for and with Others". Go Bells!

  • Josh Bringuel '16 Wins College Impact Award for Community Service

    Posted October 3, 2018

    Josh '16, a redshirt sophomore linebacker at San Diego State University, recently won the Athlete CRUSH College Impact Catalyst Award. This award is given to a student-athlete who takes initiative to make a change, who gets involved with and starts initiatives to do good in their community or in the world around them.